Jo and I met at a networking event and realised we had a lot in common, a love of all things creative, getting to know people and having the odd pint to name but a few! We have become friends and I for one can’t wait for the opportunity to work on the same ceremony or event. We had a right good chat over a couple of drinks.
Something about you and why you became a videographer?
Ok Liz well I’m Jo and I run Jo Gendle Films, I create wedding films that are Colorful, Quirky and contemporary you won’t have seen wedding videos with my touch of originality before. I have been making films for 15 years so rest assured you’re in good creative hands when you work with me. After graduating from Staffordshire University in 2004 with an honors degree in Media Production I went on to have films and documentaries featured in many film festivals across the UK. I also won the BBC Guerilla Prize award for my camera work on a foreign documentary, which I am immensely proud of. I decided in 2013 to set up my own videography business creating wedding videos with my own unique take on it. I’d seen a lot of wedding videos that were very dated and a bit boring to be honest! I thought it’s about time someone injected some personality and modernism into them.
Couples will find that I give a really personal approach
Well Liz when you work with me you’re getting a Film Maker to capture your wedding and not a bog standard videographer who only films weddings. 
Having worked in the media industry for sometime I have a unique take on how to capture and edit stories into a film that’s very different to most Wedding films out there. Couples will find that I give a really personal approach, I take the time to get to know you and hence best represent you on film. Everything in your film is designed to be about you both from the music the styling effects and titles, these all tell the story of your day.
Every time I send a DVD off I can’t wait to hear the feedback
I love nothing more than telling a story and creating a piece of work that will bring absolute joy to its recipient. Every time I send a DVD off I can’t wait to hear the feedback, and so far it’s been amazing! I know when I watch films back and they bring a tear to my eye I have done a good job! Also I love that every week I get to meet so many different people and experience lots of different Wedding Days
All the laughter, tears and memories rolled into one film
You would get the most important day of your life captured in a way that reflects you best. You’d get all the laughter, tears and memories rolled into one film to cherish forever! You can never put a price on memories, however I do not charge the earth because to me my Job is a pleasure.
Every location brings a different feel and creative vision
Generally I ask a couple which video they were most drawn to on my Show Reel, Every film I create is as different as every couple I meet. I am open to any suggestions a couple may have! I love it when we can bounce creative ideas off each other. Essentially it all depends on what they want and where their getting married? It could be the cool urban vibe of the city or an Art gallery? Perhaps a swimming pool or even a traditional church, every location brings a different feel and creative vision in my eyes. I can make a film look like it’s from the 1940’s with a very vintage theme. I can also make a film look like a Hollywood dream, with flashing lights, animated colours and explosive titles the choice is yours?
I listen to what they want and make suggestions of how it might look and what I would need from them on the day.I have recently branched out into “Marrioke” where you can create your own original music video on the day with your guests miming too your favourite track!
Who inspires you the most and why?
Baz Lurman has definitley had an influence on my film making because his films are full of Romance, Colour, Quirkiness and surprises! You only have to watch Romeo and Juliet or Moulin Rouge to see this.
If you could offer one piece of advice to a new engaged couple,
what would it be?
Have the things that matter the most to you on your day! If you don’t like something don’t have it, remember the day is all about you so have what you want, enjoy it and never forget it.
Here is a sneaky peek at one of Jo’s creations – enjoy
